Grounded in Cultural Integrity, Community Trust, and Educational Impact

BRAND PROOF

Focal Point Artistry is built on responsibility, relationships, and long-term impact. The work is not created for decoration or trends. It is created to carry meaning, support learning, and contribute to community well-being. The following principles demonstrate the foundation and credibility behind the work.

Deeply Rooted Storytelling

The artwork created through Focal Point Artistry is not decorative. Each piece carries Indigenous teachings, histories, and responsibilities. The stories come from lived experience, community knowledge, and respect for Elders and ancestral wisdom. This grounding ensures that the work reflects care, accountability, and cultural integrity.

Consistent and Recognizable Themes

Across paintings, children’s books, curriculum-based resources, workshops, and installations, the focus remains consistent.

Core themes include:

Balance
Intergenerational knowledge
Land-based teachings
Reconciliation
Truth-telling

This consistency builds recognition and trust over time, allowing audiences to understand the purpose and values behind the work.

A collection of Focal Point Artistry artworks displaying consistent and recognizable Indigenous Woodland style themes, including heavy black outlines, spirit lines, and vibrant nature motifs.

Community and Institutional Engagement

Focal Point Artistry works actively with schools, educators, school boards, galleries, and community spaces.

The artwork is used as a tool for learning, dialogue, and healing. It is not created only to be displayed, but to support meaningful engagement and conversation within real-world settings.

Focal Point Artistry facilitating community engagement and institutional partnerships through Indigenous art initiatives, public consultations, and cultural collaboration.

Original, Hand-Created Work

All original artworks are one-of-a-kind and created entirely by Jessica Somers, from concept through completion.

When artwork is reproduced as prints, books, or merchandise, it always originates from an original piece. This protects artistic integrity, authorship, and respect for the creative process.

Artist hand-painting an original Indigenous Woodland style canvas, highlighting detailed brushwork, vibrant colours, and authentic craftsmanship.

Art as an Educational Tool

The work does not stop at the finished artwork.

Paintings and stories are extended into workshops, curriculum-aligned resources, and talks delivered in both English and French. This demonstrates that the art functions as both a visual experience and a teaching tool, supporting deeper understanding and engagement.

Students in a classroom using Indigenous Woodland style art as an educational tool to explore history, culture, and storytelling concepts.

Long-Term Vision and Commitment

Projects developed through Focal Point Artistry often span multiple years and include large series and intergenerational themes.

This approach reflects commitment, depth, and sustainability. The work is guided by long-term relationships and responsibility, rather than short-term output or trends.

Focal Point Artistry's strategic plan for long-term Indigenous cultural preservation, highlighting a commitment to future generations through sustainable art education.

Why This Matters

Cultural integrity, trust, and accountability are not claims. They are demonstrated through consistency, relationships, and how the work is used in real communities.
Focal Point Artistry exists to create work that carries meaning, supports learning, and contributes to lasting impact.

A visual representation of why Indigenous art matters, showing the deep cultural connection and educational impact fostered by Focal Point Artistry workshops.